Innovation

Generate new options when the existing ones don't work.

Facts, feelings, risks, benefits, creativity, process

Substitute, combine, adapt, modify, put to other use, eliminate, reverse

Empathize, define, ideate, prototype, test

Discover · Define · Develop · Deliver

Provocations to break logic

Radial branching of associations

8 sketches in 8 minutes

Reframe problems as opportunities

40 inventive principles for contradictions

How could we cause the problem?