Framework
Innovation

Lateral Thinking

Provocations to break logic

Best for
escaping obvious solutions
Time
30–60 min
Difficulty
Intermediate
Example

Stuck on a feature: how to surface insight without alert fatigue

Provocations to break logic
  1. Reversal — "What if we sent fewer alerts than people want?"
  2. Wishful thinking — "What if alerts knew which one mattered today?"
  3. Random word "library" — what if insights were curated like a librarian?
  4. Exaggeration — "What if there was only ONE notification per week?"
  5. Escape — "What if we removed the notification feature entirely?"

Related frameworks

Want to fill in your own Lateral Thinking?
Get FrameworkList for iOS