Framework
Innovation

Six Thinking Hats

Facts, feelings, risks, benefits, creativity, process

Best for
running a balanced discussion
Time
30–60 min
Difficulty
Beginner
Example

Reviewing a risky go-to-market plan with the leadership team

What it surfaced
White (facts)3 of 5 reference customers churned in the last cycle
Red (feelings)The team feels overwhelmed; some founder dread
Black (risks)Competitor undercut last quarter; sales cycle 2× normal
Yellow (benefits)ICP is finally clear; CAC dropping last 60 days
Green (creativity)What if we lead with a free assessment, not a demo?
Blue (process)Decide direction by Friday; revisit in 30 days

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