Framework
Innovation

Double Diamond

Discover · Define · Develop · Deliver

Best for
diverging and converging twice
Time
half-day workshop
Difficulty
Intermediate

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Double Diamond diagramSchematic of the Double Diamond framework: Discover · Define · Develop · Deliver.DiscoverDefineDevelopDeliverProblemSolution
The Double Diamond diagram — Discover · Define · Develop · Deliver.
Example

Redesigning a checkout flow that's losing 28% of carts

Discover-Define-Develop-Deliver
  1. Discover (diverge) — 12 user interviews + funnel analysis + heatmaps
  2. Define (converge) — "Users abandon when payment method is locked too early"
  3. Develop (diverge) — 5 redesigned flows, A/B testable in parallel
  4. Deliver (converge) — ship the variant with 14% lift; rollout in 2 weeks

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