Double Diamond
Discover · Define · Develop · Deliver
- Best for
- diverging and converging twice
- Time
- half-day workshop
- Difficulty
- Intermediate
Example
Redesigning a checkout flow that's losing 28% of carts
Discover-Define-Develop-Deliver
- Discover (diverge) — 12 user interviews + funnel analysis + heatmaps
- Define (converge) — "Users abandon when payment method is locked too early"
- Develop (diverge) — 5 redesigned flows, A/B testable in parallel
- Deliver (converge) — ship the variant with 14% lift; rollout in 2 weeks
Related frameworks
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