SCAMPER
Substitute, combine, adapt, modify, put to other use, eliminate, reverse
- Best for
- ideating from an existing thing
- Time
- 30–60 min
- Difficulty
- Beginner
Example
Generating new product ideas from our existing dashboard product
SCAMPER prompts and ideas
- Substitute — replace static charts with conversational queries
- Combine — bundle dashboards with weekly written commentary
- Adapt — borrow the "morning briefing" model from finance apps
- Modify — make dashboards mobile-first, not just responsive
- Put to other use — repurpose dashboards as embedded customer reports
- Eliminate — remove the homepage; default users into their last view
- Reverse — start from "what do you want to know?" not "here's everything"
Related frameworks
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