Hooked Model
Trigger, action, reward, investment
- Best for
- designing habit-forming products
- Time
- 1–2 hr
- Difficulty
- Intermediate
Example
Designing a habit-forming loop in a daily journaling app
Trigger
- Internal: post-work decompression
- External: 9pm reminder
Action
- One-tap entry from lock screen
- Voice-to-text in 10 seconds
Reward
- Streak preserved
- Surfacing a memory from a year ago
Investment
- Tagging + searching past entries
- Custom prompts collection
Related frameworks
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