Build–Measure–Learn
Lean Startup feedback loop
- Best for
- iterating toward validated learning
- Time
- 30–60 min
- Difficulty
- Intermediate
Example
Testing a new usage-based pricing model with a 20-account cohort
| What we did | Signal | |
|---|---|---|
| Build | Invite-only beta with 20 accounts, manual billing | 6 weeks running |
| Measure | Track expansion, churn, support tickets | Expansion +18% · support load 2× |
| Learn | Keep model; automate billing; redesign in-app limits | Hypothesis partially validated |
Related frameworks
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