Framework
Business

Flywheel

Self-reinforcing loop of growth

Best for
designing for compounding growth
Time
1–2 hr
Difficulty
Intermediate

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Flywheel diagramSchematic of the Flywheel framework: Self-reinforcing loop of growth.ATTENGDELAttractEngageDelight
The Flywheel diagram — Self-reinforcing loop of growth.
Example

Designing a self-reinforcing growth loop for a marketplace

Flywheel steps
  1. Sellers list inventory → buyers find selection
  2. Buyers transact → reviews and signal increase trust
  3. Trust pulls more buyers → demand attracts more sellers
  4. More sellers → more selection → faster fulfillment
  5. Reinvest into recommendations to compound the next turn

Related frameworks

Business

Pirate Metrics (AARRR)

Acquisition, Activation, Retention, Referral, Revenue

Business

Hooked Model

Trigger, action, reward, investment

Business

Build–Measure–Learn

Lean Startup feedback loop

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