Framework
Business

Pirate Metrics (AARRR)

Acquisition, Activation, Retention, Referral, Revenue

Best for
diagnosing a growth funnel
Time
1–2 hr
Difficulty
Intermediate

Fill in your own Pirate Metrics (AARRR) right here.

Free · no sign-up · saves in your browser · export a PDF

Open the free Pirate Metrics (AARRR) template →Or use the AI canvas
Pirate Metrics (AARRR) diagramSchematic of the Pirate Metrics (AARRR) framework: Acquisition, Activation, Retention, Referral, Revenue.AcquisitionActivationRetentionReferralRevenue
The Pirate Metrics (AARRR) diagram — Acquisition, Activation, Retention, Referral, Revenue.
Example

Diagnosing where a freemium app's growth funnel is leaking

Volume / weekConversionStatus
Acquisition12,000 visits → 800 sign-ups6.7%OK
Activation800 → 240 reach "aha"30%Watch
Retention240 → 110 active at W446%Biggest leak
Referral110 → 9 invite a teammate8%Underbuilt
Revenue110 → 14 convert to paid12.7%Healthy

Related frameworks

Business

Build–Measure–Learn

Lean Startup feedback loop

Business

Flywheel

Self-reinforcing loop of growth

Business

Hooked Model

Trigger, action, reward, investment

Ready to try it? The Pirate Metrics (AARRR) template is free and needs no account.
Open the free template →
iPhone & iPad

Run the Pirate Metrics (AARRR) on your iPhone

Describe your situation in one sentence and Framework's AI fills in the Pirate Metrics (AARRR) for you — plus 100+ other frameworks, synced with the web app.

Download on theApp StoreFree · syncs with the web app