Value Proposition Canvas
Customer jobs, pains, gains × your offer
- Best for
- sharpening product-market fit
- Time
- 1–2 hr
- Difficulty
- Intermediate
Example
Sharpening product–market fit for a project management tool aimed at agencies
Customer profile
- Jobs — keep multiple client projects on track
- Pains — context-switching, scope creep, billing leakage
- Gains — clear status to clients, predictable margin
Value map
- Products — agency-shaped workspaces, retainer tracking
- Pain relievers — auto status reports, scope-change alerts
- Gain creators — utilization dashboard, branded client portal
Related frameworks
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