Jobs to be Done
Functional, social, emotional jobs
- Best for
- understanding why people buy
- Time
- 1–2 hr
- Difficulty
- Intermediate
Example
Understanding why people "hire" a meal kit over alternatives
Jobs being done
- Functional job — get a healthy dinner on the table on a weeknight
- Emotional job — feel competent and like I'm taking care of my family
- Social job — be seen as someone who cooks, not someone who orders out
- Hire it over — takeout (too unhealthy), grocery shopping (too much planning)
- Switch trigger — first week back at a demanding job
Related frameworks
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