Empathy Map
Says, thinks, feels, does
- Best for
- building a shared user portrait
- Time
- 30–60 min
- Difficulty
- Beginner
Example
Building a shared portrait of "Sara, the over-stretched RevOps lead"
Says
- "I don't trust our forecast"
- "Reps fight the tool"
Thinks
- "This will fail at QBR"
- "My job depends on this number"
Feels
- Anxious before board meetings
- Tired of CRM hygiene
Does
- Builds parallel spreadsheets
- Pings reps daily for updates
Related frameworks
Want to fill in your own Empathy Map?
Get FrameworkList for iOS