Framework
Strategy

STP Marketing

Segmentation, Targeting, Positioning

Best for
choosing who you serve
Time
1–2 hr
Difficulty
Intermediate
Example

Segmenting the productivity market and choosing where to win

Pain depthWillingness to payPositioning angle
Solo foundersDaily — losing thinking across apps$10–20 / moYour private strategy library
Mid-market PM teamsQuarterly — roadmap chaos$8–15 / seatWhere the team thinks together
Enterprise strategy officesAnnual — board prep$25+ / seatMemory layer for strategy

Related frameworks

Strategy

Ansoff Matrix

Product × market growth options

Strategy

Blue Ocean Strategy

Eliminate, reduce, raise, create

Strategy

Porter's Five Forces

Industry rivalry, suppliers, buyers, entrants, substitutes

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