Porter's Five Forces
Industry rivalry, suppliers, buyers, entrants, substitutes
- Best for
- assessing industry attractiveness
- Time
- 1–2 hr
- Difficulty
- Intermediate
Example
Should we enter the EU productivity SaaS market?
Five forces assessment
- Competitive rivalry — HIGH: Notion, Linear, Coda already established
- Supplier power — LOW: cloud infra commoditized, talent pool growing
- Buyer power — HIGH: free-tier expected, low switching costs
- Threat of new entrants — MEDIUM: low capital, but brand takes years
- Threat of substitutes — HIGH: email + spreadsheets are still default
Related frameworks
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