Ansoff Matrix
Product × market growth options
- Best for
- choosing a growth direction
- Time
- 30–60 min
- Difficulty
- Beginner
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Where should we focus growth investment next year?
- Increase Pro conversion in our base
- Ship the AI assistant for current users
- Localize for Japan and Brazil
- Partner with notebooks for B2B
Ansoff Matrix applied to real companies
All examples →Ansoff Matrix Example: The Growth Move That Isn't on the Grid
In 2014 Jason Fried killed every product but Basecamp and renamed the company. The Ansoff matrix has four cells and none of them is the one he chose.
Apple Ansoff Matrix Example 2026: four quadrants, scored
A worked Apple Ansoff Matrix example using FY2026 Q3 numbers — iPhone 17 penetration, the India build-out, and why Vision Pro is the diversification bet that proves Ansoff's risk ladder.
FIFA Ansoff Matrix 2026: the World Cup growth bet
A worked Ansoff Matrix of FIFA's growth strategy, pegged to the first 48-team World Cup kickoff (June 11, 2026) and its four-quadrant portfolio of bets.
Manchester City Ansoff Matrix: the multi-club growth bet
A worked Ansoff Matrix of Manchester City and City Football Group — how a 13-club, five-continent network is a textbook Market Development engine, read at the 2026 World Cup moment.
Nvidia Ansoff Matrix 2026: the RTX Spark PC bet
A worked Ansoff Matrix of Nvidia's 2026 growth strategy, pegged to the Computex RTX Spark launch — why a consumer PC superchip is a Diversification bet, not just product development, and how the four quadrants balance.
Tesla Ansoff Matrix Analysis 2026
A worked Ansoff Matrix of Tesla's growth strategy in 2026 — Market Penetration via price cuts and FSD, Product Development in Cybertruck and Optimus, Market Development in India and Energy, and Diversification with Robotaxi and humanoid robotics.