Ansoff Matrix
Product × market growth options
- Best for
- choosing a growth direction
- Time
- 30–60 min
- Difficulty
- Beginner
Example
Where should we focus growth investment next year?
Market Penetration (existing market · existing product)
- Increase Pro conversion in our base
Product Development (existing market · new product)
- Ship the AI assistant for current users
Market Development (new market · existing product)
- Localize for Japan and Brazil
Diversification (new market · new product)
- Partner with notebooks for B2B
Related frameworks
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