Framework
Strategy

Blue Ocean Strategy

Eliminate, reduce, raise, create

Best for
escaping a crowded market
Time
half-day workshop
Difficulty
Intermediate

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Blue Ocean Strategy diagramSchematic of the Blue Ocean Strategy framework: Eliminate, reduce, raise, create.Red OceanValue innovationBlue Ocean
The Blue Ocean Strategy diagram — Eliminate, reduce, raise, create.
Example

Stepping out of the crowded note-taking market

Eliminate
  • Templates gallery
  • Public sharing graph
Reduce
  • Rich-text formatting depth
  • Mobile feature parity
Raise
  • AI reasoning depth
  • Speed on long docs
Create
  • A private strategy library
  • Compounding personal canvases

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