Business Model Canvas
Customers, value, channels, costs, revenue
- Best for
- mapping a full business model
- Time
- half-day workshop
- Difficulty
- Intermediate
Example
Mapping the full business model for a niche B2B analytics tool
Nine blocks of the canvas
- Customer segments — Series B–C SaaS heads of revenue
- Value propositions — predictable forecasting in 1 day, not 1 quarter
- Channels — outbound to RevOps, partner with CRMs
- Customer relationships — high-touch CSM in year 1
- Revenue streams — annual contracts ($24k–$60k) + impl fee
- Key resources — modeling IP, integration library, sales team
- Key activities — model R&D, integrations, CS
- Key partnerships — Salesforce, HubSpot, top-3 data warehouses
- Cost structure — engineers, customer success, cloud, sales
Related frameworks
Want to fill in your own Business Model Canvas?
Get FrameworkList for iOS