BCG Matrix
Growth-share quadrants: stars, cows, dogs, question marks
- Best for
- managing a product portfolio
- Time
- 30–60 min
- Difficulty
- Beginner
Example
Managing our 4-product portfolio next year
Stars (high share · high growth)
- AI Assistant — invest aggressively
Question Marks (low share · high growth)
- Mobile app — double down or kill
Cash Cows (high share · low growth)
- Pro subscription — milk for cash
Dogs (low share · low growth)
- Legacy desktop — divest by Q3
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