Strategy

PESTEL Analysis

Political, Economic, Social, Tech, Environmental, Legal

Example

Climate-tech startup scanning the macro environment in the EU

	Force	Implication
Political	EU Green Deal funding programs	Accelerates demand for carbon software
Economic	High rates through 2026	Squeezes enterprise IT budgets
Social	Net-zero supplier reporting pressure	Buyers must report scope-3 emissions
Technological	Open-source LLMs maturing	Better carbon-accounting models, cheaper
Environmental	More extreme-weather events	New resilience procurement
Legal	CSRD reporting deadlines	Creates urgent compliance buyers

Strengths, Weaknesses, Opportunities, Threats

Industry rivalry, suppliers, buyers, entrants, substitutes

Today's core, emerging, long-term bets

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