Framework
Strategy

Balanced Scorecard

Financial, customer, internal, learning

Best for
translating strategy into measures
Time
1–2 hr
Difficulty
Intermediate

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Balanced Scorecard diagramSchematic of the Balanced Scorecard framework: Financial, customer, internal, learning.VisionFinancCustomInternLearni
The Balanced Scorecard diagram — Financial, customer, internal, learning.
Example

Translating annual strategy into measurable scorecards

Financial
  • ARR $5M → $9M
  • Gross margin 78%
Customer
  • NPS 42 → 55
  • Logo retention 92%
Internal process
  • Deploy lead time < 1 day
  • Cut P1 incidents 50%
Learning & growth
  • 1 cert per IC / yr
  • Manager 360 score 4.2

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