Framework
Strategy

Value Chain

Primary and support activities

Best for
finding where value is created
Time
1–2 hr
Difficulty
Intermediate

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Value Chain diagramSchematic of the Value Chain framework: Primary and support activities.InboundOperationsOutboundSalesService
The Value Chain diagram — Primary and support activities.
Example

Where in our value chain are we actually creating value?

Primary and support activities
  1. Inbound logistics — self-serve sign-up, imports from Notion / Markdown
  2. Operations — inference pipeline, real-time collaboration server
  3. Outbound logistics — exports to PDF / Markdown, public share links
  4. Marketing & sales — long-form essays, founders' community presence
  5. Service — in-product chat, async email support
  6. Support: HR, R&D on AI quality, finance, procurement of cloud

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