12 Week Year
Treat each quarter as a year
- Best for
- compressing focus into a quarter
- Time
- 1–2 hr
- Difficulty
- Intermediate
Example
Running the next quarter as a 12-week year for an indie founder
12-week plan
- 12-week goal — ship paid v1 and reach $3k MRR
- Weekly tactics — 1 product update, 1 essay, 5 customer calls
- Score card — % of weekly tactics completed (target ≥ 80%)
- Weekly review — Friday 30 min, adjust next week's tactics
- Pre-mortem — at week 12 if I fail, what likely caused it?
Related frameworks
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