Pyramid Principle
Answer, supporting points, evidence
- Best for
- structuring executive writing
- Time
- 30–60 min
- Difficulty
- Intermediate
Example
Writing a 1-page recommendation to the CEO on pricing
Top-down pyramid
- Answer — raise prices 12% on new customers in Q4
- Reason 1 — current pricing is 30% below the next-best alternative
- Reason 2 — value delivered has grown 2.5× since last increase
- Reason 3 — no impact on win rate in last 6 months of price tests
- Evidence — 3 charts, 1 cohort table, 5 customer quotes
Related frameworks
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