Framework
Communication

Pyramid Principle

Answer, supporting points, evidence

Best for
structuring executive writing
Time
30–60 min
Difficulty
Intermediate

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Pyramid Principle diagramSchematic of the Pyramid Principle framework: Answer, supporting points, evidence.AnswerKey argumentsSupporting facts
The Pyramid Principle diagram — Answer, supporting points, evidence.
Example

Writing a 1-page recommendation to the CEO on pricing

Top-down pyramid
  1. Answer — raise prices 12% on new customers in Q4
  2. Reason 1 — current pricing is 30% below the next-best alternative
  3. Reason 2 — value delivered has grown 2.5× since last increase
  4. Reason 3 — no impact on win rate in last 6 months of price tests
  5. Evidence — 3 charts, 1 cohort table, 5 customer quotes

Related frameworks

Communication

BLUF

Bottom Line Up Front

Communication

STAR Method

Situation, Task, Action, Result

Communication

AIDA

Attention, Interest, Desire, Action

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