Communication

AIDA

Attention, Interest, Desire, Action

Best for: writing persuasive copy
Time: 15–30 min
Difficulty: Beginner

Example

Writing a landing-page hero for a new SaaS launch

AIDA copy ladder

Attention — "Your team's thinking, finally somewhere it belongs"
Interest — "Frameworks, canvases, and memory across every project"
Desire — "Teams report 40% less re-explaining context to AI"
Action — "Start a free workspace — no credit card"

Related frameworks

Pyramid Principle

Answer, supporting points, evidence

BLUF

Bottom Line Up Front

STAR Method

Situation, Task, Action, Result

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