ICE Score
Impact × Confidence × Ease
- Best for
- ranking growth experiments
- Time
- 15–30 min
- Difficulty
- Beginner
Example
Ranking growth experiments for an indie e-commerce store
ICE-scored experiments
- Free shipping above $50 — Impact 9 · Confidence 8 · Ease 9 = 648
- Add product video on PDPs — Impact 7 · Confidence 6 · Ease 5 = 210
- Abandoned cart SMS — Impact 8 · Confidence 7 · Ease 6 = 336
- Loyalty points program — Impact 8 · Confidence 4 · Ease 3 = 96
Related frameworks
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