BHAG
Big Hairy Audacious Goal
- Best for
- setting a 10-year stretch goal
- Time
- 1–2 hr
- Difficulty
- Beginner
Example
Setting a 10-year audacious goal for the company
BHAG framing
- Big — "every product team in the world uses us to think"
- Hairy — would require category creation, not just market share
- Audacious — sounds aspirational, but technically achievable
- Goal — 1 million weekly-active product teams by 2035
- Test — would we be proud to put this on the wall?
Related frameworks
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