Framework
Decision

OODA Loop

Observe, Orient, Decide, Act

Best for
outpacing a fast-moving situation
Time
5–15 min
Difficulty
Intermediate
Example

A competitor just dropped a free tier — moving faster than they can react

OODA loop in 24 hours
  1. Observe — pull pricing page, social reactions, comparable churn signals
  2. Orient — segment which of our customers are actually at risk
  3. Decide — match free tier for ICP only, hold price for everyone else
  4. Act — ship pricing page change + email at-risk accounts the same day
  5. Loop again at 48 hours with new data

Related frameworks

Decision

Cynefin Framework

Clear, complicated, complex, chaotic, confused

Decision

10/10/10 Rule

Implications in 10 min, 10 mo, 10 yr

Decision

DACI

Driver, Approver, Contributor, Informed

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