OODA Loop
Observe, Orient, Decide, Act
- Best for
- outpacing a fast-moving situation
- Time
- 5–15 min
- Difficulty
- Intermediate
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Example
A competitor just dropped a free tier — moving faster than they can react
OODA loop in 24 hours
- Observe — pull pricing page, social reactions, comparable churn signals
- Orient — segment which of our customers are actually at risk
- Decide — match free tier for ICP only, hold price for everyone else
- Act — ship pricing page change + email at-risk accounts the same day
- Loop again at 48 hours with new data
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