Occam's Razor
Prefer the simplest explanation
- Best for
- cutting through tangled theories
- Time
- 5–15 min
- Difficulty
- Beginner
Example
Why is our conversion rate suddenly down 15%?
Simple explanations
- Pricing page change shipped last Tuesday
- Holiday seasonality returning
- A/B test variant misconfigured
Complex explanations
- Algorithm-driven SEO loss + competitor launch + ad-platform change
- Cross-channel attribution drift compounding
- Cultural shift in buyer intent
Related frameworks
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