Framework
Mental Models

Occam's Razor

Prefer the simplest explanation

Best for
cutting through tangled theories
Time
5–15 min
Difficulty
Beginner
Example

Why is our conversion rate suddenly down 15%?

Simple explanations
  • Pricing page change shipped last Tuesday
  • Holiday seasonality returning
  • A/B test variant misconfigured
Complex explanations
  • Algorithm-driven SEO loss + competitor launch + ad-platform change
  • Cross-channel attribution drift compounding
  • Cultural shift in buyer intent

Related frameworks

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